Big Brands Venturing Into the World of Pet Products: IKEA, Nitori, Hooga, Daiso, and Kaison

Big brands traditionally focused on home décor and furnishings are expanding into the pet market, offering stylish and functional products for pets. In Malaysia, brands like IKEA, Nitori, Hooga, Daiso, and Kaison have recognized the growing demand for pet care items, bringing their design and affordability to pet owners.

IKEA launched its LURVIG pet product line globally in 2017 and introduced the UTSÅDD collection in Malaysia in April 2024. Pet owners can find chic pet beds, feeding bowls, and dog furniture designed with both functionality and style.

Nitori opened its first store in Malaysia in January 2022 at the Mitsui Shopping Park LaLaport in Kuala Lumpur, making it the first Southeast Asian location for Japan’s largest furniture retailer. Nitori has since introduced a range of affordable and functional pet products, which align with the brand's core values of simplicity and practicality.

Hooga, since launching its brand in Malaysia in 2021, Hooga has gained popularity for creating spaces that are both comfortable and aesthetically pleasing for humans. Hooga has joined the pet-friendly movement by offering cozy home essentials that suit pets as well. 

Daiso has indeed offered a variety of affordable pet accessories in Malaysia for several years. The well-known Japanese dollar-store chain has made a significant impact in the pet product market, providing a wide selection of budget-friendly options.

Kaison has introduced pet-themed items such as cute cushions, toys, and accessories, available in Malaysia for a few years. Their focus is on style at affordable prices​. Malaysian brand known for its affordable home décor, has ventured into pet products with a focus on style and affordability. 

As the pet industry continues to grow, it's no surprise that big brands are capitalizing on this market, offering products that cater to pet owners’ desires for both style and functionality. Whether you're looking for minimalist pet furniture or fun accessories that won't break the bank, these brands have something for every pet lover.